Case Study
Business Energy UK
In this case study, we explore the collaboration between Business Energy UK, a socially-conscious energy comparison organisation, and Utterly Digital. This project represents a co-owned venture between Utterly Digital and a distinguished third-party partner.
The Client
Business Energy UK stands out from the crowd, distinguishing itself from the typical energy comparison sites. Deeply rooted in the UK, this organisation is driven by a social conscience that goes beyond the immediate commercial landscape.
Their primary service is an unbiased and comprehensive business energy comparison, tailored to assist businesses in their quest for cost savings. The results speak for themselves, with clients, on average, saving an impressive £1,401 when they switch through Business Energy UK.
But it’s not just about the financial benefits. Business Energy UK is passionately committed to addressing broader societal issues. They are fervent advocates against fuel poverty and are on a mission to pave the way for a more sustainable future for everyone.
By choosing to work with Business Energy UK, businesses are not merely making a cost-effective decision. They are also aligning themselves with a partner that believes in creating a better tomorrow. Every service, every switch, and every interaction is a step towards a brighter and more sustainable future.
THE CHALLENGE
The journey with Business Energy UK presented a multifaceted set of challenges that required both strategic foresight and meticulous execution. First and foremost, there was the task of sourcing an authoritative domain name that would not only resonate with the target audience but also establish solid brand recognition in the competitive Business Energy comparison space.
The second challenge was financial. With a limited budget, designing and building a website that was both functional and aesthetically pleasing became a paramount concern. This constraint demanded innovative solutions to ensure the site would stand out and effectively serve its users.
Content creation posed the third challenge. The website needed high-quality content that would engage visitors, provide valuable insights, and reinforce the brand’s authority in the energy comparison sector.
Lastly, once the site was ready, the goal was to make a splash in the market. The team aimed to launch the site using PR distribution and had set an ambitious target: to achieve profitability within a mere six months of going live. This required a well-orchestrated marketing strategy and a keen understanding of the industry landscape.
Utterly Digital has been instrumental in elevating SD:UK’s online presence to new heights
Paul Seed, CEO – Software Development UK
THE SOLUTION
To address the challenges head-on, our team at Utterly Digital devised a comprehensive strategy that was both innovative and rooted in proven SEO best practices.
Our first triumph was securing the domain name BusinessEnergyUK.Com, which immediately provided the brand with the authoritative presence it sought in the energy comparison space. With this foundation in place, we moved on to the web design phase. Despite budgetary constraints, our team successfully completed the website design and build both on time and within the allocated budget, ensuring it was not only user-friendly but also visually appealing.
Recognising the importance of content in the digital landscape, we embarked on thorough keyword research. This allowed us to target low competition yet high-value keywords, providing an initial boost in organic rankings. To further this momentum, we produced a robust content strategy, resulting in the creation of 105 pages of high-quality content. Our initial focus was on building authority to the homepage, ensuring it became a cornerstone of trust and relevance.
In tandem with our content efforts, we laid the groundwork for foundational SEO. This included building essential links such as citations and social profiles, which are crucial for establishing online credibility. Additionally, we set up the Google My Business profile, further enhancing local visibility and trust.
To amplify our online presence, we launched a press release distribution, ensuring the brand’s message reached a wider audience. But we didn’t stop there. Our team engaged in guest post outreach, securing valuable backlinks from key industry-relevant websites. This not only boosted our SEO efforts but also positioned Business Energy UK as a thought leader in the space.
Lastly, to ensure the website was optimised for search engines and provided a rich user experience, we implemented schema markup. This advanced SEO technique enhanced the site’s visibility in search results and provided users with more informative results.
Through this holistic approach, we ensured that Business Energy UK was not only visible but also authoritative in its niche, setting the stage for long-term success.
The Results
As we reflect on the journey with Business Energy UK, it’s essential to acknowledge that this is an ongoing project, now a little over a year in its lifespan. The milestones achieved thus far are a testament to the dedication, expertise, and collaborative spirit between Business Energy UK and Utterly Digital.
One of the most significant achievements was meeting our ambitious goal of turning the website profitable within just six months. This early success was a direct result of our strategic focus on low-competition keywords, which the website continues to rank strongly for. However, the dynamic nature of SEO means there’s always room for growth and improvement. We’ve identified areas of opportunity, such as targeting higher competition keywords like ‘business energy comparison’ and ‘business electricity rates‘. While these keywords present a challenge due to their competitive nature, they also offer the potential for significant traffic and brand visibility.
To further bolster our SEO efforts and enhance our rankings, there’s a recognised need for more content and high-authority links. Quality content not only provides value to the website’s visitors but also signals to search engines the site’s relevance and authority in its niche. Similarly, high-authority links act as endorsements, further cementing the website’s credibility in the eyes of search engines.
While the brand name is still in the process of being fully established, it’s worth noting that brand recognition and trust are often the results of consistent effort over time. Given the project’s age, the progress made is commendable, and with continued dedication, the brand is poised for greater recognition.
It’s important to understand that the ongoing tasks and areas of focus are not setbacks but rather stepping stones towards achieving long-term success. The very nature of this joint venture with Utterly Digital means that we are continually adapting, learning, and implementing best practices to ensure the website’s performance is optimised.
Leveraging established SEO best practices, we are confident that by addressing the identified areas, we will not only enhance the site’s rankings but also fortify Business Energy UK’s standing as a leader in its domain.
